Foundational – The Laws
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Health Care Compliance Overview
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The PhRMA Code
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The Health Insurance Portability and Accountability Act (HIPPA)
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The Sunshine Act
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The PDMA and Management of Drug Samples
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Anti-bribery and Corruption Laws
Good Practices
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Adverse Event and Product Complaint Reporting
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Meals, Entertainment, and Gifts
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Good Communication Practices
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Speaker Programs
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Advisory Boards
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Data Privacy and Protection
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On-label Promotion
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Ethical Concerns
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Direct to Consumer
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Grants
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Copy Review and Approval
Mission and Vision
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Code of Conduct
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Corporate Integrity Agreements
Laws in Action
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Interacting with HCPs (items of value)
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Interacting with HCPs (education)
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Using My MSL
Foundational Knowledge
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Introduction to Managed Care
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Medicare
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Medicaid
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Retail Pharmacy
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Specialty Pharmacy
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Long-Term Care
Specialty
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Drug Pricing
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Pay for Performance
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Health Outcomes
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Accountable Care
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Demographics and Payer Mix
Advanced Concepts
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Account Management
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Settings of Care
Basic
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Productive Planning
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Presenting for Impact
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Active Listening
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Be an Influencer
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Telling a Clinical Story
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Telling a Value Story
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Gaining Commitment
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Choose Your Own Ending (The Total Office Call)
Proficient/Expert
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Up-level the Sales Cycle
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Understanding Perspective
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From Objection to Opportunity
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Creating a Value Proposition
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Insightful Questions
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Advanced Influencing and Negotiating Skills
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The Commitment Continuum
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Creating a Sense of Urgency
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SWOT Analysis
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Territory Business Planning
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Influence Mapping
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Coaching: It Might Not Be What You Think It Is
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Implementing Any Coaching Model – A 5-Step Plan to Success
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Working with Your Coaching Model
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Working to GROW
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Using the OUTCOMES Model
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Identifying Who to Coach
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Coaching Preparation and Planning
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Coaching the Virtual Sale